![[CRCdesign.net Logo]](http://www.crcdesign.net/images/crcdlogo.gif){kind=small}
And your website is you. It tells the world - your customers, your suppliers, your partners, your competitors - who you are and what you do. It is vital that this resource provide an accurate and positive representation of your organization.
For all the silly buzzword phrases that gained popularity in the 1990s, there is one that sticks in my mind as a truly important directive to small business owners: "Leverage core competencies". The bottom line is that neither you nor I can do everything. You are the expert at manufacturing widgets (or helping people snuffle, or teaching foo, or whatever your business is). I'm a professional web developer. I will rely on your expertise (leverage your competency) to guide the content and structure of your website so that you can rely on my competency in my industry to help promote your business.
Yes, one more more leverage analogy. With your organization as the lever and your expertise as the force being applied, all you need now is a fulcrum point. The websites we develop provide that base from which to direct your energies and move your audience to a better understanding of who you are and what you can do for them.
The web development expertise at CRCdesign.net is built on a solid foundation of years in corporate communications and sales. In addition to the technical knowledge necessary to construct high-performace, interactive websites, we offer you an understanding of the needs and motivations driving the marketplace and the importance of your role in the development process.